MicroWeb Labs is building the vertically integrated SaaS platform that 54 million African SMEs have never had. Seven products. Six revenue streams. One defensible ecosystem.
Africa has 54 million SMEs. They generate over 80% of employment on the continent. They are increasingly digital — smartphone penetration is crossing 50% in key markets, mobile internet is growing at double digits annually, and digital payments are becoming the default.
What does not exist — anywhere — is a vertically integrated, Africa-native SaaS platform that gives these businesses a website, hosting, email marketing, AI automation, an LMS, an e-commerce engine, and business analytics under one roof, at one price, with one login.
The global SaaS giants — Wix, Shopify, Mailchimp, HubSpot — all serve this market from the outside. Their pricing is in USD. Their infrastructure is not optimised for African latency. Their payment integrations exclude most African gateways. Their support does not operate in African time zones.
MicroWeb Labs is not competing with them globally. We are owning the category they have left entirely unbuilt — African digital business infrastructure as a first-class product.
MicroWeb Labs is not a single-product SaaS company. It is a multi-stream revenue platform where each product contributes a distinct recurring income layer — and where each new product activated increases the total revenue per customer.
Monthly and annual subscription revenue from all seven suite products. Tiered pricing in Naira creates upsell pathways from free to premium across the full customer lifecycle.
MicroAgently operates on a retainer model — ₦25K to ₦150K/mo — for SMEs and enterprises deploying AI agents. Higher ACV than standard SaaS tiers. Stickier by design.
Percentage-based revenue on payments processed through MicroStorely and MicroTrainly. Scales with customer GMV — the more our customers grow, the more we earn alongside them.
Domain registration, SSL certificates, CDN add-ons, and premium hosting tiers sold at margins above core subscription revenue. Near-zero incremental cost once infrastructure is live.
Corporate licensing, white-label deployments for institutions, and enterprise-grade MicroTrainly and MicroAgently contracts. Annual contracts with procurement cycles separate from SME revenue.
Revenue from technology partners, integration API access, and the MicroWeb Labs partner programme. As the platform scales, third-party integration demand creates a new revenue layer entirely.
A structured, milestone-driven build sequence across five product layers — each phase activating new revenue streams and deepening ecosystem lock-in.
The $2M+ ARR target is a 36-month milestone built on conservative customer acquisition assumptions across three of the seven suite products — not a projection requiring all seven to be live simultaneously.
The compounding logic: each new product activated increases ARPU for existing customers. An SME that starts on MicroWebly (₦4,500/mo) and adds MicroMaily (₦3,500/mo est.) and MicroStorely (₦8,000/mo est.) becomes a ₦16,000/mo customer — a 3.5x ARPU expansion with zero new customer acquisition cost.
The AI retainer tier — MicroAgently at ₦25K–₦150K/mo — is a single-product line capable of reaching ₦50M+ ARR with fewer than 500 enterprise customers. This is the high-ACV layer that accelerates the overall model.
The MicroWeb Labs moat is not a single feature. It is the compounding of three structural advantages that deepen with every product launched and every customer added.
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Francis O. Aka, Founder & CEO
MicroWeb Labs LLC · Abuja, Nigeria